KTM 390 SMC R & Enduro R

THE TASK

Create a launch campaign for KTM’s newest offerings of low displacement Supermoto and Enduro models. Despite the bikes being technically similar, they appeal to very different audiences in riding style and age.

THE RESULT

We created a big idea that worked for all styles and flavors the bikes are offered, aiming at young (or young at heart) and aspiring riders.

Harnessing the power of the KTM brand – driven by riders and technological innovation – our narrative draws parallels between young riders and KTM sponsored athletes. They are both hungry to show everyone, enthusiastic and daring. Do you want to be like them? Keep your youthful spirit and don’t grow up!