tubolito

THE TASK

tubolito had a logo and a color, when they approached fargo circle with the task of creating the brand to launch their innovative bicycle inner tubes.

THE RESULT

We created a design language focused on the high-performance nature of the brand’s lightweight tubes: dark, with a premium feel. Additionally two photoshoots were done, to create a base of images for the road and mountain-bike segments.
The third element was design of packaging that could be produced for the tight budget of the early-days of tubolito.

While the brand has since been refreshed, to reflect the expanded product offering, some of my more technical design assets have withstood the test of time and are still in use.